The Modern Blood

" Remember, a lesson of history. It takes one generation for a new breakthrough." - Modern Collective

     Jerseys, Bald heads, Contests, Champaign, World Titles, Contests, Numbers, Contests, Numbers, Wins, Loses, Health, Carbs, Training, Tread mills, Clean cut, Safety surf, Salty Golden hair, Icy blue eyes, Dark sun smitten skin, Pukka Shell Necklaces, Hawaiian Flower Shirts, Stereotypes.
Years ago, at the start of the new foam shortboard era, The Beach Boys era, surfing transformed from a sport that only lords of men partook in to the largest growing sport in the world. A handful of known surfers suddenly turned into millions across the globe. During that time, and to this day surfing has taken stereotypes such as " Lazy, blonde haired, blue eyed bums." Since then, surfing's World Tour has taken off, 44 of the world's top surfers competing in a 12 event tour year after year. Contest, contest, contest, numbers, numbers, numbers. The repetitiveness it mind blowing. These surfers train, watch their health, eat well, constantly thinking numbers "Need a 3.75 to move on to the next round. Your ahead by a 2.7."

How could we let surfing get to this point? So many stereotypes. Surfing has become some prep sport like a Varsity Football team. Matching team jackets, popped collars, brush cuts, muscles, glory, team cheer, clubs.

" Remember a lesson of history, It takes one generation for a new breakthrough"

 Now, there is a new blood rising, a handful of grubby surfers, a group that preaches screw contests, screw glory, fame, fortune, health, carb watch, training, stereotypes. Names of Mitch Coleborn, Craig Anderson, Dion Agius, Chippa, and Dane Reynolds. This is surfing's future. A future filled with patchy mustaches, long unruly hair, tight jeans, odd jewelry, fashion, art, techno-instrumentals. We'll trade in our 6'7's for stubby 5'10's, trade a perfect hollow overhead left, for an crumbly peak, offshore point breaks, for an onshore, side-wind beach break, rash-guards, for saggy tanks, expensive tide watches for cheap bracelettes, our home decorations fall from a Leonardo Divinci masterpiece to a child's doodles, everyday diets fall from protein drinks, vegetables to greasy burgers and beer, instead of sponsored clothing we wear animal shirts, and jean cutt-offs. Instead of a clean barrel, we'll punt a full rotation air reverse. Instead of a flowing man-carve, a fin-ditch. Instead of a top turn, a blasting fin-waft. Instead of a cutback, a backside tweaked-out alley-oop air reverse.

We are Surfing's future, We are the Modern Blood.